Most young women wish to be armed with the latest designer it bag, but unlike most l have always desired a chronograph timepiece to add to my lonely watch collection of one. Although, in this modern age watches have lost its importance to cell phones and other gadgets to tell time, I am a firm believer in the wrist watch as an everyday staple.
Presented in the campaign, the pink gold model matched with a black alligator leather strap instantly tickled my fancy. As a avid wearer of dark colours, the gold case with a soft rose tone never looked so good against the black backdrop.
Jean-Marie Schaller, CEO of Louis Moinet stated, “It’s probably the most important launch we’ve ever done”. The Memoris chronograph-watch is the first of its kind, launched in a timely fashion to celebrate the heritage watch brand's tenth anniversary.
Designed with innovation in mind, the Memoris watch features an ingeniously engineered chronograph function that is brought forth onto the dial, whereas typically hidden in standard watches. A central component to the watches' design, the chronograph enables wearers to behold the beautifully crafted automatic system whilst keeping time throughout the day.
Following Louis Moinet's tradition of handcrafted techniques, the Atelier's attention to craftsmanship is evident, as seen in the close ups of the Memoris watch displayed in the campaign images and video.
Nominated for the highly reputable Grand Prix d’Horlogerie of Geneva, Memoris is available in 18K pink gold, 18K white gold rhodium-plated mainplate and 18K white gold-blued mainplate. Distinctive of Louis Moinet, Memoris is exclusively limited to 60 watches of each set.
View the stunning Memoris timepiece in action below.
Read more about the Louis Moinet history here.